MKTG 459 - International Marketing

Description
The International Marketing course enables learners to make successful global marketplace decisions. The focus will be on the application of market planning across international boundaries. Topics include the role of international marketing for Canadian businesses, an examination of the cultural, political, legal and economic implications associated with marketing internationally, and the development and implementation of international marketing strategies.

3 Credits

Time Guidelines
The standard instructional time for this course offering is 45 hours. On campus evening/week-ends and fully online hours will vary.

Prerequisites

One of:
- MNGT 360
- MNGT 2360

Equivalents
MKTG 3359