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Mar 05, 2026
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PUBLISHED 2026-2027 Credit Catalog
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PREL 364 - Public Relations Writing and Design
Description
Corporate social responsibility and digitally driven transparency have made PR more vital than ever. This course identifies targeted stakeholders, and then walks you through a process to successfully reach them through written and spoken communications tactics. A variety of PR functions will be explored and performed, ranging from employee relations to consumer relations. You will work independently and in a team to analyze current events through a PR lens, write and deliver news releases and speeches, and learn how to prepare for and manage crisis situations. The course culminates in a PR plan for an organization of your choice. Reputation management within the framework of the corporate brand will be the focus.
3 Credits
Time Guidelines
The standard instructional time for this course is 60 hours.
Prerequisites
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