DIGI 302 - Branding and Integration

Description
Branding and Integration focuses on the creative and technical strategies behind building a cohesive visual and audio identity for live and recorded television productions. In this intermediate-to-advanced course, students will develop the creative and technical skills to design, build, and implement cohesive branding and asset packages for broadcast, streaming, and digital environments. Through hands-on projects, students will learn to align creative assets with production workflows, preparing content for both live and recorded formats. Emphasis is placed on consistency, accessibility, legal considerations, and the integration of graphic and audio elements into professional live production environments

3 Credits

Time Guidelines
The standard instructional time for this course is 45 hours.