Program Description
Get up to speed with the exciting world of digital marketing and learn to make sense of social networking, search engine optimization and more. Through this fast-paced series of workshops, discover how you can take a leading role in moving your business ahead in this rapidly expanding field. This program can be completed in less than one year.
Fast Facts
- This program is delivered online or in the classroom.
Your Career
This program is designed for individuals to develop functional knowledge that expands their marketing knowledge for today’s digital landscape. Graduates will have advanced their skills for driving qualified traffic to websites, researching, planning, providing digital content, and measuring return on investment for digital marketing initiatives.
Student Success
We find there is a direct correlation between the time and energy invested to the amount of success achieved.
Remaining focused and diligent with coursework is important for success in completing the program. Learners with discipline and strong time-management skills have a greater propensity to succeed.
Students must achieve a minimum passing grade of 50% in each of the individual courses before proceeding to the next course in this program.
Credentials
After successfully completing this program, learners will receive a SAIT Digital Marketing and Social Media Certificate of Completion.
Admission Requirements
There are no entrance requirements for this program. You can begin registering for courses anytime by clicking a course name or calling 403.284.7248. Once you have registered for at least one course and have a SAIT student ID number, consider filling out and submitting the Program Declaration Form to the Office of the Registrar. Contact information for the Office of the Registrar is located in the upper corner of the form.
Program Outcomes
Program Outcomes
1. Advise on strategy relating to business objectives.
2. Identify appropriate tactics to achieve digital marketing and social media strategies.
3. Create a tactical digital marketing and social media plan.
4. Implement a tactical digital marketing and social media plan.
5. Monitor analytics in relation to marketing objectives.
6. Evaluate outcomes that require a strategic response.
SAIT Graduate Outcomes
A. Safety
Awareness of safety standards relevant to the workplace
- Safety awareness
B. Responsible Leadership
Personal, ethical and respectful behavior within the workplace and global community
- Teamwork and multi-disciplinary collaboration
- Self-Initiative
- Ethical reasoning and action
- Global awareness
- Sustainability
C. Communication
The exchange of information in a professional and effective manner
- Language skills
- Interpersonal skills
D. Information Literacy
The strategies used to become informed from recognizing an information need, to accessing and evaluating information and using it effectively and ethically
- Problem solving and/or critical thinking
- Quantitative literacy
- Technological literacy
E. Technical Knowledge, Skills and Abilities
Technical competence specific to the discipline or industry
- A specialized, technical skill set
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