Jul 19, 2024  
PUBLISHED 2023-2024 Credit Catalog 
PUBLISHED 2023-2024 Credit Catalog [ARCHIVED CATALOG]


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Program Description

Discover how business and creativity collide as you develop fundamental skills in communications, marketing, business development, project management and more. Blending theory with real-world scenarios and projects, led by industry-experienced instructors, you’ll learn to apply savvy marketing strategies and tactics to entice new customers and drive brand loyalty. You’ll also learn about the complete customer journey and how it’s supported across traditional and digital marketing tools and technology.

You will finish the program with a capstone course that enables you to apply your abilities in a work-integrated learning project, further developing critical thinking, communication, collaboration and organizational capabilities. When you graduate, you will be ready to enter the field as a marketing or communications assistant, marketing coordinator, social media specialist, or event coordinator. You’ll have up to five years to complete this certificate.

When you complete this program, you have the opportunity to ladder into higher credentials at SAIT. Up to 24 credits from this certificate can be applied to our Business Administration diploma or Bachelor of Business Administration programs (varies by major). Both programs have additional admission requirements and your timeline to complete a diploma or degree begins when you start the first certificate course.

Program Overview

Fast Facts

  • Small class sizes: 40 students max.
  • Bring Your Own Device laptop-based program

Your Career (Career Opportunities)

Graduates can pursue job opportunities as a(n):

  • Marketing assistant, associate, lead or coordinator
  • Proposal coordinator
  • Digital marketing assistant
  • Sales coordinator
  • Web marketing manager
  • Administrative assistant
  • Product specialist

Student Success (Is this the right fit for me?)

To achieve success in this program, you should:

  • Be proactive, independent, and resourceful
  • Have strong written and oral communication skills
  • Be prepared to work in teams
  • Be proficient in the use of a Windows-based computer and Microsoft Office software
  • Spend 9-12 hours per week on each course, including in-class hours
  • Actively participate in all classes and activities
  • Become familiar and adhere to SAIT’s policies and procedures
  • Be ready for a challenge and committed to keeping yourself on schedule

If you are engaged in campus life and take advantage of SAIT services and resources, you may be more likely to experience success in SAIT’s programs.


After successfully completing this program, graduates will receive a SAIT Marketing certificate.


The progression requirement for students taking credit courses is a Term GPA and Total Institutional GPA of 2.0, with the exception of English Language Foundations and Academic Upgrading programs.

Admission Requirements

All applicants must demonstrate English language proficiency prior to admission, including students educated in Canada. There are no additional entrance requirements for this program.

Program Outline

This program consists of 30 credits (10 courses). MNGT 257 Business Certificate Capstone should be taken only after all other required courses and two elective courses have been completed.

Total Credits 30

Program Outcomes

1.    Integrate information and communication technology to achieve efficient business practices.

2.    Apply marketing theory and processes in a business environment.

3.    Develop product, pricing and promotion strategies to fit organizational objectives

4.    Identify relevant market segments.

5.    Achieve project goals through teamwork.

6.    Apply project management theories and tools.

7.    Use digital marketing tools to establish marketing channels and promote products.

8.    Demonstrate effective critical thinking and problem-solving skills in business-related situations.

Graduate Outcomes (SGO)

A. Safety - Awareness of safety standards relevant to the workplace

  • Safety awareness

B. Responsible Leadership - Personal, ethical and respectful behaviour within the workplace and global community

  • Teamwork and multi-disciplinary collaboration
  • Self-Initiative
  • Ethical reasoning and action
  • Global awareness
  • Sustainability

C. Communication - The exchange of information in a professional and effective manner

  • Language skills
  • Interpersonal skills

D. Information Literacy - The strategies used to become informed from recognizing an information need, to accessing and evaluating information and using it effectively and ethically

  • Problem solving and/or Critical thinking
  • Quantitative literacy
  • Technological literacy

E. Technical Knowledge, Skills and Abilities - Technical competence specific to the discipline or industry

  • Specialized, technical skill set

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