New Media Production & Design

Program Description

Visual communication is critical to impactful content that resonates with audiences and their experience. Get the tech-skills and critical thinking skills needed to develop engaging content for web-based user experiences, with comprehensive training in the tools and techniques used for web design and development. This program emphasizes project-based and hands-on training, with students working in teams to produce comprehensive and useful media products.

Program Overview

Your Career

Graduates find employment in specialty new media production houses, agencies, and corporate, educational, or government organizations. Some develop their own freelance and small business opportunities. Work ranges from web design, corporate communications, and digital signage, to educational media, animation, simulation, and game design.

Student Success

Students who experience success in this program and profession:

Have higher secondary and/or post-secondary grades
Make their education a priority by demonstrating excellent working habits and focus
Embody curiosity and an orientation towards creativity
Are dedicated to the lifelong learning that is critical to professional success

Credentials

Upon successful completion of this program, graduates will be awarded a SAIT New Media Production and Design diploma.

Accreditation

There are no formal accreditation arrangements at this time. Please contact the School of Information and Communications Technologies (ICT) for more information.

Progression

The progression requirement for students taking credit courses is a Term GPA and Total Institutional GPA of 2.0, with the exception of English Language Foundations and Academic Upgrading programs.

Admission Requirements

At least 60% in English Language Arts 30-1 or English Language Arts 30-2 or equivalent

All applicants must demonstrate English Language Proficiency prior to admission, including students educated in Canada.

Program Outline

First Year

Second Year

Semester 3

MMDA 300 - Production Company II 3 Credits
MMDA 303 - Storytelling for Digital Designers 3 Credits
MMDA 323 - Visual Communications III 3 Credits
MMDA 324 - Web Communications III 3 Credits
MMDA 326 - Rich Media Communications III 3 Credits

Semester 4

MMDA 340 - Production Company III 3 Credits
MMDA 344 - Digital Independent Study 6 Credits
MMDA 385 - Portfolio Development 1.5 Credits
PRAC 395 - New Media Practicum 1.5 Credits
PROJ 309 - Capstone Project 3 Credits

Total Credits 60

Program Outcomes

Design and create websites, including integrating digital content to meet industry standards
Apply workflow techniques to media projects
Employ hands-on technical skills to produce quality media for output to digital or analog
Apply business skills within a freelance and entrepreneurial environment
Demonstrate media-specific employability skills and work behaviours to meet industry expectations
Use a systematic approach to assess, validate, and create content for web and print delivery
Contribute individual skills within a team environment to produce a collaborative project
Demonstrate respect and consideration for diverse cultures in the workplace
Practice ethical behaviours and comply with legal standards in print and online content