May 25, 2024  
PUBLISHED 2024-2025 Credit Catalog 
PUBLISHED 2024-2025 Credit Catalog

Business Administration - Automotive Management

Location(s): In Person (Main Campus)

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The Business Administration Automotive Management program is your gateway to a successful business career in the automotive industry.

Designed in collaboration with industry representatives, this two-year diploma program is unique in Western Canada. You’ll acquire expertise in communication, marketing, management and essential automotive knowledge.

In this program, you’ll gain:

  • a comprehensive understanding of the industry and how different parts of the business work together
  • effective communication abilities to communicate with team members, customers, suppliers and other stakeholders
  • marketing expertise, including how to promote new vehicle models, services offered by car dealerships or aftermarket products
  • an understanding of marketing strategies and consumer behaviour
  • management and strategy skills to lead teams, allocate resources, set goals and ensure efficient business operations and profitability.

Our program offers a blended learning environment. You’ll engage in traditional classroom instruction, collaborative coursework with your peers and online learning.

In addition to classroom instruction, our program includes a valuable paid summer work practicum. This real-world experience will give you a head start in your automotive management career.

Upon graduation, you can pursue careers in various areas of the car industry, including leadership or management positions within dealerships, roles in parts, sales, service and finance departments or positions with related organizations, like aftermarket companies, insurance or credit companies.

Traits, skills and aptitudes

To work in automotive business administration, you need:  

  • self-confidence and self-motivation 
  • listening and presentation skills 
  • perseverance and resilience 
  • flexibility and adaptability 
  • an even temperament 
  • stress-management skills 
  • time-management, communication and problem-solving skills 
  • the ability to work independently and as part of a team 
  • the ability to serve both company and client needs 
  • computer literacy. 

You should enjoy meeting new people and selling goods or services. For certain positions, you should be comfortable identifying and approaching potential customers, building new relationships, or overseeing the preparation of sales contracts. 

Practicum, co-op and work integrated learning opportunities

Between your first and second year, you will participate in a paid work term where you’ll gain experience in the automotive industry.


After successfully completing this program, you’ll be awarded a SAIT Business Administration - Automotive Management diploma.

Program length

2 years

Accepts international applicants - PGWP-eligible

This program accepts international applicants and meets the eligibility criteria for the Post-Graduation Work Permit program, as long as the student is registered in on-campus classes or completes more than 50% of the courses on campus (for blended options). 

International students attending all classes online will NOT be eligible for a Post-Graduate Work Permit. International students are responsible for maintaining their eligibility throughout their studies. 

Not eligible for CAJG

This program is not eligible for the Canada Alberta Job Grant

Related careers

Our graduates may work in the following occupations. Some careers require additional experience and education.

Potential careers (NOC):

  • Corporate sales managers (60010)
  • Retail and wholesale trade managers (60020)
  • Retail salespersons and visual merchandisers (64100)
  • Other customer and information services representatives (64409)

Admission requirements - Applicants educated in Canada

Applicants must demonstrate English language proficiency and completion of the following courses or equivalents:

  • at least 50% in Math 30-1 or Math 30-2, and
  • at least 50% in English Language Arts 30-1, or at least 60% in English Language Arts 30-2.

SAIT accepts high school course equivalents for admission for applicants educated outside Alberta.

Admission requirements - Applicants educated outside of Canada

All applicants who were educated outside of Canada must demonstrate English language proficiency and provide proof they meet the program admission requirements with an international document assessment. Find accepted educational documents and assessment options

SAIT may also accept courses completed at certain international post-secondary institutions.

Program outline

The Business Administration Automotive Management diploma requires 63 credits (24 courses) to complete.

The program spans two years, with three semesters in year one and two semesters in year two.

Suggested schedule of study


You must attain a PGPA and/or a CGPA of 2.0 or better each semester and pass the prerequisite courses to progress through the program.

To qualify for graduation, you must pass all courses, attain a CGPA of 2.0 or better and complete course requirements within the prescribed timelines.

Review our grading and progression procedure > 

Books and supplies

Books and supplies are approximately $1,500 per full-time year.

This is a bring-your-own-device program with a standard computer hardware and software requirement. See the specific requirements on our computers and laptops page.

Find your booklist on the SAIT Bookstore’s website. The booklist will be available closer to the program start date. Can’t find your program or course? The bookstore didn’t receive a textbook list. Contact your program directly to determine if they’re still refining course details or if you’re in luck; no textbook purchase is required this term.

Transportation program advising

For any questions or to set up an advising appointment, please contact our School of Transportation.

Phone: 403.284.8471

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