The Business Administration Automotive Management program is your gateway to a successful business career in the automotive industry.
Designed in collaboration with industry representatives, this two-year diploma program is unique in Western Canada. You’ll acquire expertise in communication, marketing, management and essential automotive knowledge.
In this program, you’ll gain:
- a comprehensive understanding of the industry and how different parts of the business work together
- effective communication abilities to communicate with team members, customers, suppliers and other stakeholders
- marketing expertise, including how to promote new vehicle models, services offered by car dealerships or aftermarket products
- an understanding of marketing strategies and consumer behaviour
- management and strategy skills to lead teams, allocate resources, set goals and ensure efficient business operations and profitability.
Our program offers a blended learning environment. You’ll engage in traditional classroom instruction, collaborative coursework with your peers and online learning.
In addition to classroom instruction, our program includes a valuable paid summer work practicum. This real-world experience will give you a head start in your automotive management career.
Upon graduation, you can pursue careers in various areas of the car industry, including leadership or management positions within dealerships, roles in parts, sales, service and finance departments or positions with related organizations, like aftermarket companies, insurance or credit companies.
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